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A Fresh New Look

In the style of those 'before vs after' TV shows I'm going to share a look at a lovely product photography client I recently worked with. Amanda is a small business owner and wears all of the hats associated with that. You know, maker, creator, social media manager, customer service, marketing etc etc. Prior to our paths crossing Amanda was taking all of her product photos as well as EVERYTHING else needed to run a business!  I'm so happy to say Amanda chose to work with me and I had so much fun taking photos of her amazing products (genuinely amazing  - I'm now hooked, 'Dreamy' is an absolute must!). Because she chose to send me (almost) all of her...

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The Magic Behind The Biz

“To be successful, you have to have your heart in your business, and your business in your heart.” — Thomas Watson, Sr., former CEO, IBM   You know your business inside & out. You understand what you're offering and you love what you do.  The question you need to ask is, does your ideal client see all the magic you're creating too? Are you painting a picture worthy of the amazing business you're building?   "People do not buy goods and services. They buy relations, stories and magic." – Seth Godin I could throw another quote into the mix, the one about a picture telling a thousands words, but I'm sure you get the idea! Using regularly updated photos of yourself,...

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Word of the Year 2021

Do you have a 'word' for your year? Being honest, this is not something I have ever done before. But I am part of a truly inspiring business group (The Social Method Society - if you're a business owner take a look!), and our mentor, Tracy Harris, set a challenge at the beginning of this new year to come up with one. The advice is that it shouldn't take you too long to settle on a word, and that word should be a word that 'feels' right for you at this time. My word was almost instant. In the past few years, heck, most of my life, I have been told over and over to have more confidence in myself....

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Documenting The Love

With Valentine's Day just a few weeks away it comes as a timely reminder that whatever stage of your relationship you're at should be celebrated. Do you celebrate Valentine's Day? In honesty, my husband and I haven't been out for a Valentine's dinner in many years..and I believe we only actually have once in all the time we've been together. I'm more inclined to go out a day either side of Valentine's Day and sit in a quieter restaurant!  But just because there's no meal in a fancy restaurant or over-priced bunch of roses doesn't mean you aren't very much in love, my favourite moments are the simple, magical ones in the midst of life, where you catch each other's...

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Why investing in Product Photos is important

Wondering whether it's worth investing in product photos?⁠ Do you really need them?⁠Here's why I think it's vital for your business:⁠⁠  They are the first thing your potential customers see⁠. Not only do your images need to be eye catching, they need to really show clearly what your product is. Put yourself in your customers shoes, when you're scrolling through a website what do the company's product images say to you? ⁠           Your customers want to see your product in a variety of styles including lifestyle shots, to help them picture your product in their lives.⁠ Whilst the crisp white background is sometimes necessary for listing your products in certain places, it's actually the more relaxed...

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