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Word of the Year 2021

Do you have a 'word' for your year? Being honest, this is not something I have ever done before. But I am part of a truly inspiring business group (The Social Method Society - if you're a business owner take a look!), and our mentor, Tracy Harris, set a challenge at the beginning of this new year to come up with one. The advice is that it shouldn't take you too long to settle on a word, and that word should be a word that 'feels' right for you at this time. My word was almost instant. In the past few years, heck, most of my life, I have been told over and over to have more confidence in myself....

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Documenting The Love

With Valentine's Day just a few weeks away it comes as a timely reminder that whatever stage of your relationship you're at should be celebrated. Do you celebrate Valentine's Day? In honesty, my husband and I haven't been out for a Valentine's dinner in many years..and I believe we only actually have once in all the time we've been together. I'm more inclined to go out a day either side of Valentine's Day and sit in a quieter restaurant!  But just because there's no meal in a fancy restaurant or over-priced bunch of roses doesn't mean you aren't very much in love, my favourite moments are the simple, magical ones in the midst of life, where you catch each other's...

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Why investing in Product Photos is important

Wondering whether it's worth investing in product photos?⁠ Do you really need them?⁠Here's why I think it's vital for your business:⁠⁠  They are the first thing your potential customers see⁠. Not only do your images need to be eye catching, they need to really show clearly what your product is. Put yourself in your customers shoes, when you're scrolling through a website what do the company's product images say to you? ⁠           Your customers want to see your product in a variety of styles including lifestyle shots, to help them picture your product in their lives.⁠ Whilst the crisp white background is sometimes necessary for listing your products in certain places, it's actually the more relaxed...

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The Mad Hatter's Tea Party at GROW

On a gloriously sunny Saturday in late November my two children and I went down the rabbit hole… Our morning began with a drive about an hours west of Port Macquarie, where we live, to Toms Creek. We’ve never been there before and the journey was a lot of fun. Yep, I know, not usually the first sentence which comes to mind when thinking of an hours car trip with two kids! But genuinely, we had fun! Part of the journey was flowed through farm land and we loved spotting animals, watching cows cross the road and the horses shading themselves under the trees.   Arriving at GROW ensured the excitement level in the car went up a notch. We...

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Planning for your Personal Branding Shoot

So you’ve decided it’s time to show off the face behind your business, amazing! You’re already well on your way to allowing your customers and clients to connect with you. Now you’re wondering what kind of images you need? Don’t worry, here’s my quick guide to ensuring you obtain photos which will make you shine.   Where? Think about where you are going to use the photos. Websites and blogs usually need some landscape images, for your social media you’ll need portrait. Plan for the next 6-12 months, do you have a new launch approaching? Will you want to use some over Christmas with a few festive props? Location Depending what your brand is all about will help determine your...

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